Hi guys, are you feeling stuck trying to get started with all of the online marketing platforms that exist today? Well watch this video and don’t find out how you can get started on digital marketing right now and do it with confidence! Hello, I’m Mallory Graham of MalloryGraham.

com. For marketing and small business advice subscribe to this channel and also hit the bell so you can get notified when I post a brand new video every Tuesday. If you’re feeling overwhelmed with all the digital marketing tactics available to you, by the end of this video you’ll know my five top tips for how to get started with digital marketing and also achieve the highest return on your Investment possible.

I’ve proven this method with many clients and now it is your turn Tip number one: understand what marketing is, Marketing: whether it’s online marketing or offline marketing is simply just getting customers Interested in your products or services. Not only that it is intentionally moving them from being a stranger of your business to a promoter of your business marketing is often confused with advertising or sales or promotion but these are simply activities that exist within marketing.

So now that you know, what marketing is let’s move on to tip number two. Tip number two: Understand what digital marketing is, this might seem super simple However, digital marketing is a term that is tossed around a lot these days. So, just to clarify: Digital marketing is an all-inclusive term that is comprised of all of our online marketing efforts businesses, utilize channels and platforms such as Google, social media, email and their websites to connect with potential customers and existing customers.

If you’re looking for a more detailed understanding of what digital marketing is and how you can use it for your business I’ve created a Digital Marketing guide that is available at the link below for a free download tip number three thrive on the changing nature of digital Unlike traditional channels like print radio and TV ads the nature of digital marketing is changing very quickly This means that even the most seasoned digital marketers have to adapt to changes on the tools that they’re using every day So if you are brand new to digital marketing you can use this as an advantage to just jump right in and learn very quickly As it is such a disruptive environment Are you someone who thrives on change if yes, leave a comment below with yes, if no Leave a comment below with no.

tip number four Know who your customers are. As with traditional marketing, it is crucial to understand who your customers are and where they’re hanging out online There are tons of distractions for marketers and business owners on the latest tools and tactics for your business. The key is to understand what your customers care about what they’re doing online when they are on those platforms and what it is that they’re looking up.

Once you know what platforms they actually use you can focus on optimizing those specific platforms and doing it in a way that best meets the needs and wants of your customers. One example would be if you’ve heard that you should be utilizing snapchat or Twitter 100% and investing money on ads on those platforms and your customers aren’t actually using those platforms.

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