NEW MARKETING TOOLS, TIPS & TECHNIQUES
We have been busy researching, learning and applying many new software & techniques to improve and keep up-to-date with all the changes continually coming on the internet! So, here are services for improved functionality and helpfulness to your business that we offer.
One important note: Email is changing constantly. We suggest that you download a copy of Outlook. There is a free one or as a Business there are a few different plans.
The reason we suggest this is many email carriers are moving away from hosting emails unless they are on a platform like Office 365. We can still offer affordable email through the webmail platform but you should set up Outlook so the email that comes into the webmail will transfer to the Outlook (which is stored on YOUR computer!) This allows for you to keep all archived emails you need. We have learned that with Webmail you cannot transfer archived emails. We can set up a new email account under your hosting account with us, but if you don’t have Outlook..you will not be able to bring older emails along. Basically, you will have the same email name ex: info@kevaco.com but it will be like a new email with no history to date. With the Outlook, webmail receives the email but then sends it directly to your computer through Outlook. There are settings that will have the email on webmail to drop off after so many set days. This helps with usage data on the server so they don’t pile up there but you can have them at your fingertips on your own computer! We can help!
Mobile Apps – convert your website into an APP that loads faster, uses AI programming
Note: Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions.
VIDEOS – software that will take text and convert using AI to video or vice versa. YouTube is a big audience to promote on.
BLOGS – are making a comeback to build your online business…Caveat- they must be daily monitored and maintained.
WEBINARS: Are a big and booming business these days. If you have a product, you can get the word out on FB, email, etc and get in front of many people instead of one by one. We can help!
SOCIAL MEDIA MARKETING-
Facebook: With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide.You can build a Business Page for free on your account and there are several ways to market through FB. We have software, PageVamp that will use your business page and automatically collect the data and sync it with a website template. This is great for those who aren’t design savvy and only want to post to FB. Community Groups on FB are a great way to connect with like minded people or find a niche that would be interested in your product or services.
Instagram: social photo sharing app is especially popular in the United States & India,with roughly one billion monthly active users
Pinterest: Nearly 460 Million People Use Pinterest
Twitter: a modern public square -300 million users
LinkedIn: world’s largest professional network with 774+ million members in more than 200 countries and territories worldwide
***These are great platforms to promote your business. We can help!
SEO MARKETING- 2021 Where to place your listing to promote to the world.
The total number of active internet users is 4,660 million.
GOOGLE: Considering that there are almost 4.39 billion internet users, the number of Google users worldwide is nearly four billion. There are 246 million unique Google users in the US. , generates 3.5 billion searches every day..”Google it”! They offer multiple ways to promote your business!
BING: Bing controls 36% of the US desktop search market with126 million unique US users- performed 6 billion searches on the Bing network in March 2019
SUMMARY OF TOP 3:
Microsoft Edge gets the gold medal for security(600 million users), while Firefox (250million) has the best privacy credentials and Chrome delivers the best graphical performance. Chrome also has the best extension library for desktop platforms, but on mobile, it’s trumped by Firefox.
DuckDuckGo: is an American company. The key difference: DuckDuckGo does not store IP addresses or user information. Billed as the search engine that doesn’t track you, DuckDuckGo processes around 1.5 billion searches every month. Google, for contrast, processes around 3.5 billion searches per day.
Also, there are several LOCAL DIRECTORIES that really zero in on your specific local area. This is great for local service business only looking for a smaller footprint. Most do have a paid subscription but not usuall to pricey.
AFFILIATE MARKETING- reach out to related businesses and help promote each other! Many offer Affiliate Commissions.